Written by Pamm Clark

Promote Your Daycare All Year
I believe a major part of promoting is keeping the parents involved

January
Referral Month

February
Valentine's Day

March
Spring Cleaning

April
Easter

May
Muffins With Mom

June
Doughnuts With Dad

July
Summer Splash Day

August
Referral Month

September
Open House

October
Halloween

November
Thanksgiving

December
Christmas
Need a reason to have a special day? Try this site:
Unobserved, Untraditional, Silly, Crazy, sometimes Bizarre,
Goofy, Crazy, Dumb, Weird Holidays or Observances only in the United States


January

I hand out my Free Daycare Dollars flyer. I do this same deal all year long, but push it during January and August.

I hand out my business cards to the daycare centers around town. Most of them take two years and up and I take under twos, so it's a perfect match.

This is also the month in which I review the "Anniversary" of each client. I send a card on the anniversary of the first day of care to each family thanking them for being my client.

February

For our Valentine's Day party I ask parents to donate refreshments for our party. I ask each child bring enough Valentines for each child in daycare with thier name signed on them, but no "to" so each child can put a card in each bag on thier own. We make Valentines for the parents.

I put my Mini-Flyer in doctor offices, hair and nail salons, grocery store break rooms, the community college, the WIC office, the hospital, (the library won't let me post it), churches, etc. around town . . . any where I can think of. I try to keep several Mini-Flyers in my purse and glove box of my car so I can leave a few everywhere I go!

March

I hand out my Spring Cleaning flyer. I go through the toys, etc. and donate what we don't need to Pregnancy Care with my business cards.

I keep a standing newspaper ad to come out every-other Sunday. I do this for under $10 per month. I have found if a potiental client is looking for child care, they tend to look on the weekends when they are off work. I update and pay for this ad quarterly. I keep the ad going even if I'm full and keep a waiting list going. This way, if my numbers drop I have a list to draw from AND the ad already in place.

If you live in a metro area, you might try listing a free ad in the Craig List.

April

We have a big Easter Egg Hunt. I invite the parents and siblings of the children. I ask the parents to donate goodies for the party, plastic eggs, candy, etc. It's fun to have all the families together.

I do this all year long. . . I send clippings, funnies, comics, articles, etc. to clients or former clients. When I run across something that applies to someone, I send it to them with a short note. It's a great excuse to keep my name and phone number in the front of their mind.

May

We have Muffins With Mom the Friday before Mother's Day. All Moms and Grandmas are invited to have breakfast with us.

I review my business card. You can get 250 FREE business cards that are very professional from Vista Print. The shipping is just over $5. They're GREAT! Remember to have enough information on your business card, so it doubles as a mini-flyer for your business. You can even make your own cards on your computer. With practice, they can look very professional.

June

Have a magnetic sign made up for your car.

We have Doughnuts With Dad the Friday before Father's Day. All Dads and Grandpas are invited to have breakfast with us.

I update and pay for my newspaper ad (see March).

July

We invite parents and siblings for our Summer Splash Day. I fill our kiddy pool and we have water play with squirt guns, etc. all day. They nap well, too.

Have T-Shirts made up with your logo on it and wear them everywhere you go.

Don't forget to keep sending "Annivesary Cards" (see January)to your clients all year long.

August

I hand out my Free Daycare Dollars flyer. I do this same deal all year long, but push it during January and August.

I hand out my business cards to the daycare centers around town. Most of them take two years and up and I take under twos, so it's a perfect match.

I start reviewing my handbook and contract for revisions next month.

September

This is the month in which I review my handbook and contract and make any needed changes. I issue a new contract and handbook and have the parents sign and date them.

I update and pay for my Newspaper ad (see March).

October
For Halloween we dress-up and walk around the neighborhood. On our walk and for Halloween, we hand out my
Mini-Flyer. I also hand out the flyer to Trick-or-Treaters.

I check on my Mini-Flyer in doctor offices, hair and nail salons, grocery store break rooms, the community college, the WIC office, the hospital, (the library won't let me post it), churches, etc. around town . . . any where I can think of. I try to keep several Mini-Flyers in my purse and glove box of my car so I can leave a few everywhere I go!

November

When I have an opening, I tell my current clients so they will notify their co-workers and friends and pass out my business cards.

Each November I make a large turkey on poster board. I ask each child to say what they are thankful for and write it on a feather with the child's name and post it on the turkey. I also ask that parents, firends, siblings, etc. complete feathers. We have a full-featherd turkey by Thanksgiving.

Remember to give out your business card everywhere! When I'm at the store, a yard sale, or just around town and see a cute little one that would be perfect for my child care, I hand the parent a card. It can seem a little awkward at first, but now it's old hat to me. I have gotten a few clients this way.

December

I send out my Christmas Flyer. The parents and families are invited to our Christmas party.

I update and pay for my newspaper ad (see March).



Playroom Home

Note: Some of these ideas are from the book,
101 Home Office Success Secrets, by Lisa Kanarek,
and were adapted to meet my needs.












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Copyright Since 2001 ♥ Pamm Clark ♥ All Rights Reserved
All praise and glory go to my Lord and Savior, Jesus Christ.
Apart from Him, I could do nothing. (John 15:5)